Writing for busy readers

We were all taught the fundamentals of writing well in school. But how do we write effectively in today’s hyper-interactive world?

When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn’t been invented. Since then, there has been a radical transformation in how we communicate.

The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader’s attention is now a competition.